Politika

Nincsenek csodák: az állami reklámpénzek 84 százaléka a NER médiavállalkozásaihoz került

168ora.hu

Az állami hirdetési pénzek 84 százaléka köt ki a kormánypárthoz közeli cégeknél – írja a Kantar Hungary adatai alapján a G7 gazdasági portál.

Amíg a koronavírus-járvány miatt a hazai cégek reklámköltései 7,4 százalékkal estek vissza,

az állami hirdetések összege 11,6 százalékkal nőtt

– konstatálták.

Az állami hirdetések növekedése a G7 becslése szerint a piaci visszaesés miatt elmaradt bevételek harmadát pótolta ki. A legnagyobb bevételre a napilapok és a közterületi hirdetők tettek szert a közpénzből.

Az állami reklámköltéseknek 2019 első öt hónapjában még 66,

idén viszont már 84 százaléka került olyan médiavállalkozásokhoz, amelyek a NER-hez köthetők.

2020-ban júniusig 24 milliárd forintos volt ez a torta.

A járvánnyal kapcsolatban a Miniszterelnökség 13,7 milliárd forintot költött hirdetésre – írták.

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